Dwight Howard, though still on the Orlando Magic, still expresses the want of a team trade.
Chicago is one of those teams, but the shoe game of Adidas already endorsing Derrick Rose would prevent Howard from joining the point guard in Chicago. Plus, with a star center and point guard together, the game may change entirely, which is similar to the O'Neal-Lakers trade, and more recently, with LeBron James moving to the Miami Heat. Yet, going back to the shoe competition, no player extends his shadow than Michael Jordan, who was endorsed by Nike, and showed that he could win, even by sticking with the Bulls through thick and thin. The NBA is a game of superstar contenders, with all the focus on them.
Position: To highlight the pressure of a player's decisions in the NBA, especially since the attention focuses on individual stars, and the decisions they make, with their team, endorsements, fans etc.
Techniques:
- references to Michael Jordan, and how he's the greatest in the NBA, and the top endorsement of Nike. "Michael Jordan is still the biggest shadow over the sport, still the relentless comparison for stars. For better and worse, he never goes away."
-identifies "loyalty" of franchise players, as a way of putting an example to players who want out of a team. "Derrick is too loyal to the guys he plays with to get involved with doing that,”
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