-Trade talks about Dwight Howard ended, despite a proposal to trade Brook Lopez, Gerald Wallace, Jordan Farmer, and a first round draft pick for Dwight Howard.
-Dwight Howard displayed personal interest in the trade, but the Magic ownership disapproved and "killed" the trade deal
-Teams tried to extend interest in Howard, especially the New Jersey Nets, where they tried to influence Howard to join Deron Williams and the Nets in the new stadium in Brooklyn, during the 2012-2013 season.
Writer's Position: Supportive of players' personal and professional interests, despite the officials' dominance in all negotiations.
Examples of Officials with power:
"Magic ownership did not approve of the trade, and general manager Otis Smith then informed teams Howard had been removed from the market."
“Dwight’s not a happy camper,” one league source told Y! Sports
Howard has warned the Magic if they don’t move him by the March 15 trade deadline, they’ll lose him for nothing in free agency
The Columnist communicates his position by highlighting the player's dissatisfaction with the overwhemling control of owners in the NBA. With players like Dwight Howard retaliating with trade negotiations, we still see disputes of trade, even after the lockout settlement